---
title: Comms, culture wars, and the 2024 campaign landscape
description: comms-culture-wars-and-the-2024-campaign-landscape
image: https://25254998.hs-sites-eu1.com/hubfs/WAS-1.10-1720x1044-c.png
---
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# Comms, culture wars, and the 2024 campaign landscape
[ Brooke Van Horne ](http://25254998.hs-sites-eu1.com/oldblog/author/brooke-van-horne) : Jan 10, 2024 5:00:00 PM
[Company news](http://25254998.hs-sites-eu1.com/oldblog/tag/company-news) [Podcasts](http://25254998.hs-sites-eu1.com/oldblog/tag/podcasts) [Stakeholder](http://25254998.hs-sites-eu1.com/oldblog/tag/stakeholder) [Economy](http://25254998.hs-sites-eu1.com/oldblog/tag/economy) [Crisis management](http://25254998.hs-sites-eu1.com/oldblog/tag/crisis-management)
On this week’s What’s At Stake, Penta Partner Bryan DeAngelis speaks with Penta Partners and campaign veterans Kevin Madden and Stacy Kerr about campaign communications in 2024, an unprecedented year of global elections. The guests offer insights into the shift from the intimate, hand-shaking days of retail politics to the fast-paced digital landscape that now dominates voter interaction. They dissect the contrasting communications playbooks of Biden and Trump who, despite their age, are vying to symbolize the nation’s future. Kevin and Stacy break down the power of surrogates, targeted messaging, and the emotional tug-of-war that campaigns must master to mobilize their bases.
Finally, Kevin and Stacy lay out how companies can establish clear engagement protocols and fortify their communications strategies ahead of the coming uncertainty. Tune in!
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[ ](http://25254998.hs-sites-eu1.com/oldblog/penta-group-elects-stacy-kerr-and-jill-craig-as-senior-partners-scott-elder-and-kris-havens-as-partners)
1 min read
#### [Penta Group elects Stacy Kerr and Jill Craig as senior partners; Scott Elder and Kris Havens as partners](http://25254998.hs-sites-eu1.com/oldblog/penta-group-elects-stacy-kerr-and-jill-craig-as-senior-partners-scott-elder-and-kris-havens-as-partners)
[Isabella Velasco](http://25254998.hs-sites-eu1.com/oldblog/author/isabella-velasco) : Feb 27, 2024 2:30:00 PM
WASHINGTON, D.C. (27 February 2024): Penta Group, the world's first full-scale stakeholder solutions firm, today announced that Stacy Kerr and Jill...
[Company news](http://25254998.hs-sites-eu1.com/oldblog/tag/company-news)
[Read More](http://25254998.hs-sites-eu1.com/oldblog/penta-group-elects-stacy-kerr-and-jill-craig-as-senior-partners-scott-elder-and-kris-havens-as-partners)
[ ](http://25254998.hs-sites-eu1.com/oldblog/wto-conference)
6 min read
#### [The WTO – Doing It All Again](http://25254998.hs-sites-eu1.com/oldblog/wto-conference)
 [Stuart Harbison](http://25254998.hs-sites-eu1.com/oldblog/author/stuart-harbison) : Feb 23, 2024 2:00:00 PM
Is it sensible for the World Trade Organization to have ministerial-level meetings every two years or so? It’s an open invitation for trouble makers...
[Analysis](http://25254998.hs-sites-eu1.com/oldblog/tag/analysis) [Trade](http://25254998.hs-sites-eu1.com/oldblog/tag/trade)
[Read More](http://25254998.hs-sites-eu1.com/oldblog/wto-conference)
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